Harness the power of downstream data for channel execution and supply chain performance
The supply chain is awash with data, especially in consumer-oriented industries where the availability of downstream data from retailer operations, channel partners and consumer behavior seems to grow exponentially every year. This data contains valuable information but requires a lot of effort to transform it into actionable insights. The complexity of collecting, cleansing and normalizing data limits most deployments to siloed applications within functional teams. Despite the proven benefits, few companies use downstream data to systematically improve supply chain planning decisions at the enterprise level. Instead they find themselves drowning in data, with legacy planning tools unable to use these new information streams and manual processes unable to scale.
How can customer and consumer data drive better channel execution and supply chain performance – for both functional teams and the entire enterprise? How can organizations break down barriers that prevent the systematic of use of downstream data? Getting there takes an automated data management process that is closely coupled to applications for managing on-shelf availability, promotion execution, loyalty programs, marketing incentives, revenue recognition, commissions payments, new product introduction, partner profiling and segmentation, and supply planning and inventory optimization.
E2open's Channel Data Management solutions automate the daily collection and harmonization of data and create a single repository for use with all enterprise applications.
This provides execution visibility down to the store and warehouse level and enables organizations to proactively identify issues and quickly respond to and prevent stock-outs. Flexible analytics report information at any aggregation level allows account and partner teams to focus on individual SKUs or brands at specific retailers or channel partners, while management can measure performance across the entire category or region.
Importantly, this decision-grade data becomes a resource for core enterprise applications like demand sensing, demand planning and S&OP, enabling the systematic use of retailer and channel partner data to make better supply chain decisions.
Capture, normalize and enrich channel data for better decisions regarding channel inventory, partner performance and sales target attainment . E2open’s Channel Data Management solution solution automatically captures decision-grade data from an enterprise’s channel partners (resellers, wholesalers, distributors, retailers, etc.), increases the usability of that data by enhancing and enriching it, and facilitates consumption of channel data by providing it back as reports, dashboards or data directly integrated into enterprise business systems. When used with E2open’s Incentives and Ecommerce solutions, enterprises can get timely and detailed data from the channel regarding marketing programs and sales performance, in a form that is easily consumable by all stakeholders, to better understand the drivers of demand and supply across the globe, across all product categories and across all end-consumer demographics, and make better data-driven decisions.
