The Pulse: The State of Channel Partner Incentives

State of Channel Partner Incentives

SiriusDecisions, a leading research and advisory firm, recently surveyed B2B channel sales and marketing professionals from a representative cross-section of organizations that sell wide variety of products and services. The survey asked these professionals how they use channel partner incentives. Only 14% of the respondents stated that their channel incentives met their goals. The three key challenges that account for such low satisfaction rate are:

  • Inability to get channel partners to participate in incentives programs
  • Inability to track the ROI of channel incentives programs
  • Inability to influence the right partner behavior

Download this report to learn more about the challenges of managing continuously evolving channel incentives programs, and learn how to adopt a robust strategy to optimize the ROI of your channel incentives programs.

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