Order Promising in a Competitive World
Changes in customer expectations mean that companies can no longer rely on product attributes alone to keep customers coming back. All aspects of customers’ interactions with the brand are important to create meaningful and relevant customer journeys – for business-to-business (B2B) sales, as well as for companies selling to end-consumers.
Order fulfillment is the foundational building block of customer service. Promising orders with greater reliability through a holistic and automated approach enables companies to reduce expedites, improve on-time delivery, and increase customer satisfaction. This white paper explores what it takes to promise and serve customer orders reliably.
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