Channel Sales: Five Data Pillars
Proper b-to-b channel sales management and reporting requires careful preparation, including the analysis of several critical types of data, but suppliers’ channel management cadence is often limited to revenue reporting and budget management. Channel sales leaders who aren’t armed with key intelligence on what the channel has delivered and what it can achieve are not well positioned to execute on their channel plans.
This Research Brief from SiriusDecisions reviews the five data pillars necessary to support channel sales management.
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